What possibility do you want to pursue but feel resistance or anxiety toward? Maybe that fear is a compass pointing to the very thing fortune is beckoning you to explore and step into more boldly? What happens if you act just half-a-shade braver and take a small step into that potential? The Latin proverb is probably a reworded translation of the ancient Greek philosopher Democritus, "Boldness is the beginning of action, but fortune controls how it ends." In other words, fortune's favor is something that must be earned through a discipline of dauntlessness. It's an invitation to forswear cowardice and adopt the courage required to move into something frightening and worthwhile. Boldness, sometimes translated as "bravery," is not recklessness. It might help to clarify that in the original Latin, "Fortuna" refers to luck as personified by a Roman goddess. It resonates strongly enough with me that I adopted boldness as one of the three words on my decision-making measuring stick. Yet, it's a motto employed by military units, family crests, and even universities across the world. but you need to go first."Fortune favors the bold" (from the Latin proverb, "audentes Fortuna iuvat") may sound like trite or even dangerous advice. Bear that in mind when you waver next on being bold. When you sell more of your Thing you are increasing the 'fortune' of everyone who buys from you. But that way fortune lies.Īnd don't think this is all about getting you rich either. It takes a certain level of boldness (note: not arrogance) to confidently say "I can help you and here's how". If you see that they aren't being bold or brave themselves, you need to say so. You need to be brave enough IN that conversation to call it how you see it for the person you are speaking with. Not a fan of that approach! But you do need to be bold enough to even suggest the conversation as a next step. Now, I am not suggesting you charge in there (back to the trusty steed analogy again) and demand people buy from you. Your fortune is never going to be at the level you want it to be if you can't be brave or bold and ask for the sale. Yes, you can sell online yes, you can make offers without speaking to people BUT I find a conversation is pretty effective in getting to a decision to work with you or not.Īnd if sales is something you'd rather put spoons in your eyes than do, then Houston. If you're not being bold and asking people to have a conversation with you about how you can help them with your Thing, then there may be a big clue there to your fortune (or lack of it!). This last point is pretty simple, but highly effective! Have you had Thing related conversations today/this week/this month?.Are you speaking (and yes, I mean on a stage or at events)?.Are you being boldly social on social media?.Are you making helpful videos that show off your Thing and sharing them online? YouTube is a giant shopfront.Are you blogging or sharing your ideas (it can be as a guest on someone else's blog or in articles you submit to sites too)?.If your bank balance, right now, isn't making you smile and you'd like to add to your 'fortune', here's where you might not being bold enough:
So when you next want to do your Thing and help more people with it, remember that fortune favours the bold. A similar phrase (Audentis Fortuna iuuat) is shouted by Turnus in Virgil's Aeneid, 10.284, as he begins the charge against Aeneas' Trojans. Its earliest recorded use is by the second century BC playwright Terence, Phormio, 203 (Fortis Fortuna adiuvat) and by Ennius, Ann. The phrase means that Fortuna, the Goddess of luck, is more likely to help those who take risks or action. (with a nod of thanks to Wikipedia!)Īudentes Fortuna iuuat or Audaces Fortuna iuuat. If you want to take this quote in a literal sense-to me, it says that you'll get paid if you ask for the sale.Īnd here you were thinking it was about riding into battle on your trusty steed :)
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